Why Work in Care? Celebrities back Made with Care campaign


Care is a career like no other. It undoubtedly takes a certain kind of person to be able to put their needs second to someone else’s and ensure that person is cared for to the highest capacity. There are more than 105,000 job vacancies in the UK for care staff, and by 2035 it is expected that there will be almost half a million vacancies.

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Made With Care Campaign

In a social media campaign, a few celebrities such as Christine McGuinness, Abe Adepitan, and Lady Leshurr have stressed the importance of care careers, the difference they make, as well as offering some of their own insights into the qualities it takes to be a care worker, rather than the qualifications. The campaign was designed to highlight some of the positives of the job role that aren’t included in the classic job advert in order to encourage individuals to consider a career in care.


The Minister for Care, Gillian Keegan, has previously said “A role in care can provide a truly rewarding and fulfilling career.” Continuing, she touches on how ‘empathy, patience and compassion’ are crucial to the role, and these skills are not learned through qualifications. Gillian makes a compelling point in that a career in care is something that can be obtained with qualities rather than qualifications, and these specific qualities are what set care careers apart from other professions.


To support the growing number of vacancies in the care industry, the ‘Made with Care’ recruitment campaign will be providing £5.4 billion of additional funding that has been put into place to reform social care over the next 3 years. With at least £500 million being used to support training and care development for the workforce. As well as a substantial £462.5 million to support recruitment and retention of existing staff.

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Care Professions

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Other celebrities, such as Christine McGuinness have shared their thoughts on care professions also. McGuinness has recently filmed a documentary about autism, highlighting her and her three children’s experience with the diagnosis. As well as this, she met up with adults with autism and their care workers to understand more about what it’s like to do such an important and rewarding job. She states, “I went to meet a lot of adults who had support, and it made me realise how important our carers are”.

The campaigns’ main aim is to highlight how qualifications aren’t always key to work opportunities, and for jobs in care it is your qualities that make you so special. These qualities include:

  • Empathy
  • Compassion
  • Patience
  • Selflessness

It’s understandable that not everyone will feel they have the necessary qualities to undertake a career in care. However, the campaign is urging those who feel they do have the qualities to apply for these positions. Even if they feel they are underqualified.

To combat the traditional job advert, McGuinness gave her own description of what a job in care is like:

“where the smallest act of kindness, support or encouragement can make a big difference to someone else…. Where the most important part of your job is to enable the person you care for to live as independently as possible.".

McGuiness’ remarks led to thousands of her followers sharing their support. A large number of followers began sharing their own experience of how jobs in care are incredibly fulfilling and personally rewarding.

Why become a carer?

All are welcome

Care is such a broad field that you can choose aspects you like to specialise in and some you may not feel qualified to do. The beauty of a job in care is that all can do it if they have the passion to do so.

Additionally, you can choose where you’d like to specialise. For example, perhaps you have a passion for teaching and want to support individuals with learning difficulties.

Alternatively, you could dedicate your time to supporting older adults with their mobility and independence. There are lots of options in the care industry. Read more on this here. 

Improving someone else’s life

One of the biggest reasons to get into care is that it’s a profession that can hugely benefit someone else’s life. When working in such a field, you have the ability to help a variety of different people in so many ways.

For example, you can have an impact by simply helping someone with learning disabilities understand something clearer or have a huge impact such as helping someone with mobility issues still lead an active and fulfilling life.

Whoever you work with, you have the potential to make an enormous impact on their quality of life, independence and happiness. This is often what carers enjoy most about working in their field and what attracts new carers.

Progression Opportunities

To initially begin a career in care you may not require many qualifications, however, as you excel in the field there are lots of opportunities to gain more qualifications and excel in your role.

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In summary, the Made with Care Campaign highlights the growing opportunities for individuals who may be considering a care career but might feel underqualified. The campaign aims to support existing care workers as well as fill the growing number of vacancies in the industry.

If you are considering a career in care or would like to know more about a career in care, please get in touch today. Mayfair Care Agency would like to consider you to become part of our team. We are a family run business with several long-standing employees. We are rated ‘Good’ by the CQC and pride ourselves on improving others' quality of life. Care is an incredibly important job and can vastly change someone’s life. If you’d like to join us, please get in touch today.

The Mayfair Team.


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Would you like further information about a career with Mayfair Care Agency?

If you would like more information, please do not hesitate to call us on 01386 41492 or filling out the form.

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