In a social media campaign, a few celebrities such as Christine McGuinness, Abe Adepitan, and Lady Leshurr have stressed the importance of care careers, the difference they make, as well as offering some of their own insights into the qualities it takes to be a care worker, rather than the qualifications. The campaign was designed to highlight some of the positives of the job role that aren’t included in the classic job advert in order to encourage individuals to consider a career in care.
The Minister for Care, Gillian Keegan, has previously said “A role in care can provide a truly rewarding and fulfilling career.” Continuing, she touches on how ‘empathy, patience and compassion’ are crucial to the role, and these skills are not learned through qualifications. Gillian makes a compelling point in that a career in care is something that can be obtained with qualities rather than qualifications, and these specific qualities are what set care careers apart from other professions.
To support the growing number of vacancies in the care industry, the ‘Made with Care’ recruitment campaign will be providing £5.4 billion of additional funding that has been put into place to reform social care over the next 3 years. With at least £500 million being used to support training and care development for the workforce. As well as a substantial £462.5 million to support recruitment and retention of existing staff.